Every business needs customers. We want visitors to walk in, familiarize themselves with our brands and browse our products and services. If we have what they are looking for, we want to make sure that our visitor is shown the benefits of our products and services. Perhaps we might offer incentives or would simply like the opportunity to compare our offerings to our competitors. No matter what selling points we use to attract new customers, the first step is always theirs. Increasing the visibility of your solutions to potential clients is the goal of marketing.