Here at KetchupConsulting.com we feel Search Engine Marketing (SEM) is all about being there when the customer calls. Whether you are competing in a vast marketplace or engaging specific market segments, potential customers are looking online for what you are selling. They aren’t guessing, they’re entering keywords into search engines and selecting the most likely candidate from the first page of results. If you want to be ready when your next potential customer searches for you, you are ready to make the investment in your website to engage those customers by giving them what they are looking for.