About
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01

The Operator
Behind The Brand

Marc Henderson — founder, builder, operator. 20+ years building digital systems that generate revenue. Not theory. Results.

Key Credentials

  • U.S. Navy Veteran — Combat Action Medal
  • 20+ Years in Digital Strategy
  • 2x INC 5000 Honoree
  • Fortune 500 Exit (FloorMall.com → Build.com)
  • 500+ Websites Delivered
  • $3M+ Budgets Managed
  • 17 Active Projects
  • Co-Founder, Winning Daily
20+ YearsNavy Veteran2x INC 5000Fortune 500 Exit500+ WebsitesOperator-BuiltTemecula, CASenior Talent Only 20+ YearsNavy Veteran2x INC 5000Fortune 500 Exit500+ WebsitesOperator-BuiltTemecula, CASenior Talent Only
02

The Journey

Two decades of building, shipping, and scaling — from the military to the Fortune 500 to founder life.

U.S. Navy

Discipline & Execution Forged Under Pressure

Combat Action Medal recipient. The Navy taught me that preparation beats talent, systems beat hustle, and you never leave a team member behind. Every project I touch carries that standard.

2002 — 2010

Early Digital

Started in web before smartphones existed. Built sites when SEO meant stuffing keywords. Learned what actually works by doing it wrong first. Those early mistakes became the foundation for everything that followed.

FloorMall.com

From Zero to Fortune 500 Acquisition

Built FloorMall.com from the ground up and scaled it to a Fortune 500 acquisition by Build.com. First major exit. Proved that operator-level execution beats big-agency theory every single time.

2x INC 5000

Back-to-Back Recognition

Back-to-back recognition as one of the fastest-growing companies in America. Not bought, not inherited — built from scratch with discipline, smart systems, and relentless execution.

2020 — Present

Ketchup Consulting

Founded to serve founders, franchises, and organizations who need operator-level execution, not agency theory. Every client works directly with me. No account managers, no junior devs, no offshore teams.

Winning Daily

Building the Next Generation of Operators

Co-founded a fitness entrepreneur coaching platform and podcast. Teaching the next generation of operators how to build real businesses — not just follow trends. Coaching + community + accountability.

03

What Makes This Different

Not an agency. Not a freelancer. An operator who builds systems that scale.

01

Operator, Not Agency

I've built and exited companies. I understand P&L, burn rate, and what it feels like when the site goes down on launch day.

02

20+ Years, Zero Shortcuts

I've seen every trend, every hack, every "growth hack" come and go. What remains is fundamentals done exceptionally well.

03

Senior Talent Only

You work directly with me. Not a junior dev, not an offshore team, not an account manager who's never shipped code.

04

Built for Scale

Every system I build is designed to 10x without rebuilding. One architecture, unlimited growth.

04

By The Numbers

The track record speaks for itself.

20+
Years in Digital
500+
Websites Delivered
2x
INC 5000 Honoree
$3M+
Budgets Managed
F500
Fortune 500 Exit
17
Active Projects
05

Let's Build Something

Ready to work with an operator, not an agency? Tell me about your project.

Email Directly

Why Work With Marc

  • Founder-built — 20+ years experience
  • You work directly with senior talent
  • Enterprise quality, startup speed
  • Operator who understands P&L
  • 2x INC 5000 · Fortune 500 exit
  • Navy veteran — discipline, execution
mhenderson@ketchupconsulting.com Based in Temecula, CA Serving Clients Nationwide Response Within 24 Hours