Privacy Policy

Ketchup Consulting is a sole proprietor digital consulting business based in Temecula, California, owned and operated by Marc Henderson. This policy explains what personal information we collect through ketchupconsulting.com, why we collect it, who we share it with, and the choices you have. We keep it plain on purpose. If anything here is unclear, reach out and we will walk you through it.

Effective date: July 10, 2026

What Information Do We Collect?

We only collect what we need to respond to you and run the site. Specifically:

Information you give us

• Contact form: your name, email address, phone number, project budget range, and the message you send us.
• Scheduler bookings: your name, email address, phone number, and the appointment time you select when you book a strategy call.

Information collected automatically

• Usage data via Google Analytics 4: pages viewed, time on site, approximate location, device and browser type, and how you arrived at the site. This is gathered through cookies and similar technologies. It helps us understand what is working and what needs improvement.

You can opt out of Google Analytics across all sites by installing the official browser add on at tools.google.com/dlpage/gaoptout.

Why Do We Collect It?

We use your information for a short list of clear purposes:

• Responding to your inquiries and providing the information or proposal you asked for.
• Scheduling and confirming strategy calls and other appointments.
• Understanding how visitors use the site so we can improve its content, speed, and structure.

We do not use your information for automated decision making, and we do not build advertising profiles about you.

Who Do We Share It With?

We do not sell your personal information. Ever. We share limited information only with the service providers that help us operate the site and communicate with you:

• Google Analytics for anonymized usage measurement.
• Vercel for website hosting and delivery.
• Our email provider for receiving and replying to your messages.

These providers process data on our behalf under their own privacy and security terms. We may also disclose information if the law requires it, such as a valid legal request, but that is the exception, not the routine.

How Do We Use Cookies?

This site uses cookies set by Google Analytics 4 to measure traffic and understand visitor behavior in aggregate. These cookies do not read files on your device and are not used to identify you personally to us.

You control cookies from your browser. Most browsers let you block or delete cookies in their settings, usually under Privacy or Security. Blocking analytics cookies will not break the site. You can also use the Google Analytics opt out add on linked in the section above.

How Long Do We Keep Your Data?

We keep contact and scheduling information only as long as we need it to serve you and to maintain normal business records, then we delete it. Google Analytics data is retained according to Google's standard retention settings for the property. If you want your information removed sooner, ask us and we will take care of it.

What Are Your California Privacy Rights?

If you are a California resident, the California Consumer Privacy Act gives you the following rights regarding your personal information:

• Right to know what personal information we have collected about you and how we use it.
• Right to delete the personal information we hold about you, subject to legal exceptions.
• Right to opt out of the sale of your personal information. Note that we do not sell personal information, so there is nothing to opt out of.
• Right to non discrimination, meaning we will not treat you differently for exercising any of these rights.

To exercise any of these rights, email mhenderson@ketchupconsulting.com or call (757) 618-2938. We will verify your request and respond within the timeframe the law allows.

Is This Site Directed at Children?

No. This site and our services are intended for business owners and adults. We do not knowingly collect personal information from anyone under the age of 16. If you believe a minor has provided us information, contact us and we will delete it.

How Will We Notify You of Changes?

We may update this policy as our practices or the law changes. When we do, we will revise the effective date at the top of this page. Meaningful changes will be reflected here, so it is worth a quick check if privacy matters to you.

How Do You Reach Us?

Questions about this policy or your information? Contact Ketchup Consulting:

• Email: mhenderson@ketchupconsulting.com
• Phone: (757) 618-2938
• Location: Temecula, California 92591